How to Create Consistent Income As an Entrepreneur

How to Create Consistent Income As an Entrepreneur
By Karen Fagan

I often see a lot entrepreneurs go through this cycle of not having consistent income. They realize they need more clients, so they get to work creating marketing, they launch their program, fill it - and celebrate! Now that they've brought all the new clients onboard, they are super busy with all the new clients' needs - and the focus shifts. But here's the zinger - the cycle of the financial highs and lows is about to start all over again.

Why? Because, while they were super busy working with their clients they stopped marketing.

Sounds familiar, doesn't it? Well here is the good news - consistency. To avoid this money and energy draining cycle - consistency is key. You need to create ongoing marketing that runs whether you are busy or whether you're at the beach! Here is a simple step-by-step system to cure your ailment:

Step 1: Create a Plan

Preparing a marketing plan is your first step. You'll need to conduct some market research to determine who your ideal client is, what their needs are, how you can meet those needs, where to find the solutions you need to help your client, and the daily activities you need to do to keep your pipeline full. Some of these activities may include networking, speaking, teleclasses, and social media marketing. All of these are active forms of marketing that take time, unless you can delegate some of the activities or automate them.

Step 2: Implement the Plan CONSISTENTLY

Consistency is key in marketing. It does no good to have a plan that sits on your desk, cluttering it up. Consistent promotion keeps your service or product in the minds of your prospects and customers, and helps stimulate demand. Never let a day pass without engaging in at least one marketing activity. No piece of information (invoices, thank you cards, emails, mail, etc) should ever go out without your company contact information on it. Every communication outside your company is an opportunity for you to promote yourself!

Step 3: Measure Your Results and Make Adjustments

Without measurement, you cannot effectively manage. It is the difference between operating strategically and just doing "stuff". Which one do you think yields better results? Set specific marketing goals every year and then review and adjust the goals on a quarterly basis. Each month, review your plan against the results you are getting. It does take time to see consistent results when you start a new marketing program, but if you have been going to the same networking meeting for 2 years with no leads...then stop!

Create consistency in your marketing program and not only will you stop the financial and emotional highs and lows, you will be assured a much greater level of success.

Empowerment Expert, and Master Certified Coach Karen Fagan publishes her "Live in Your Brilliance" weekly ezine. If you want special tips to live bold, brilliant and rich in your life and business, you can sign up for a FREE subscription to Live in Your Brilliance at http://www.karenfagan.com. Want to see more secret tips? See Karen's blog at http://www.karenfagan.com/blog/

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