Many women-preneurs, especially consultants and coaches, go into business with a big vision of deeply impacting the lives of their clients for the better. There is an overwhelming desire to serve and readiness to provide guidance and assistance to help others "achieve all they can be". They do not stop to ask for help along the way and shoulder all the responsibility in their business. They overdeliver, undervalue themselves and work with seemingly tireless energy. Really, they are hiding the burn-out. While they are at the playground with the kids, or a rare evening out with their significant other, they are continually thinking about their next business move or beating themselves up about not giving their clients more that day. They may have a lot of clients, but with only so many hours in the day, they cannot get past a certain level of financial success. Sound at all familiar?
This is not their fault! Yes, you read that correctly – it is not their fault. Women are taught to be nurturers and to make sure the needs of everyone else are met before theirs. If they even tend to their own needs at all. The same programming often shows up in their business. When they go into business, they are often working with one client at a time. The results? Ongoing fear of the financial impact of the loss of just one client, giving more and more of themselves to their clients, fear of discussing their fees (let alone raising them!), a limit of the number of clients they can work with on a daily basis and they hit a glass ceiling on their business income. That does not sound good, does it?
In the coaching profession, the "coaching schools" teach students the working one-to-one with each client model that has been used in psychiatry for years. The problem is that this is a broken system that has resulted in burnt-out psychiatrists historically and the same happens in coaching. Don't get me wrong, there are fantastic coaching schools out there that turn out incredible coaches. It is just a broken model. This is a problem for many, many businesses that struggle serving one client at a time. Burn out, frustration and eventually giving up on the business do not have to be the result. There is a better way!
By learning to package, price and promote (the big three P's), women-preneurs can leverage their time, serve more clients and make great money in the business that they love. There may be some trial and error involved while transitioning current clients to either move into the new programs or finish out with the current one. However, once the transition is completed, the new business model serves the business owner AND their clients. It is a win-win situation.
Lisa Fraser is a Money, Marketing and Soul Coach. Lisa works with highly-motivated Consultants and Coaches to break free of the 1:1 business model and break through the glass ceiling on their business income. It is time to stand out in the crowd with an ideal client-attracting brand, clear out recurring money mindset issues, design leveraged program packages and charge what they're worth (and get it!).
"Go Ahead and Grab YOUR FREE Copy of the Passive Income Tips and Strategies Ezine and 5 FREE Passive Income Blueprints for Great Passive Income Information and Get on the Path to FINANCIAL FREEDOM!!"....